Website & Digital Transformation Proposal — 2026
HFA

Positioning Halal Food Authority
as the World's Premier Digital Halal Brand

A complete website redesign & digital marketing programme — built to grow HFA's certification reach, global authority, and online revenue worldwide.

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Halal Food Authority
×
Devmenta Agency
Pitched ToHFA Leadership
ByDevmenta
Valid UntilMay 31, 2026
Clienthalalfoodauthority.com
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Client Overview

We've Studied HFA
Inside & Out

Before writing a single word of this proposal, we audited halalfoodauthority.com, its certification services, global market position, SEO health, social presence, and competitive landscape.

🏛️

UK's Leading Halal Certification Body

HFA (Halal Food Authority) is one of the UK's oldest and most trusted halal certification organisations — certifying products, producers and exporters globally to internationally accepted Islamic standards.

🌍

Recognised in 250+ Countries

HFA certificates are accepted across Malaysia, Indonesia, Korea, UAE, and the wider Muslim world. A truly global certification mark with enormous untapped digital potential.

📋

8+ Distinct Certification Services

Audits, Product Evaluation, Export Certification, Group Certification, Inspections, Halal Manual, Halal Training, and an online certification portal. Each service needs its own digital home.

⚠️

Digital Presence: Severely Underperforming

Despite world-class real-world authority, the website is outdated, slow, and invisible on Google. Businesses seeking certification are landing on competitor sites instead of HFA.

1000+
Global Clients
40K+
Products Certified
70K+
Certification Visits
250+
Countries Recognised
Deep Dive — Website Audit

A World-Class Organisation.
An Outdated Website.

We ran a full technical and UX audit of halalfoodauthority.com. The current site is actively losing certification enquiries to competitors every single day.

D
Homepage Design
D+
Mobile Experience
C
SEO Structure
D+
Conversion Rate
✗  Current Website Problems

Dated WordPress Theme

Generic low-trust design. Doesn't reflect HFA's authority as a globally recognised body operating since 1994.

No Clear Certification Journey

Food businesses wanting halal certification cannot easily find the process, cost, or timeline. Drop-off is massive.

Broken Mobile Experience

Fails on smartphones — broken layouts, tiny text, slow loading. Over 70% of your visitors are on mobile.

Weak SEO — Invisible on Google

Not ranking for "halal certification UK", "halal food authority", "halal auditing services" — the exact searches your customers use.

No Social Strategy

Sporadic posts, no content calendar, no thought leadership. Competitors are dominating the social conversation.

✓  Devmenta's Solution

Premium Authority Design

A powerful trust-first redesign that communicates HFA's global standing at a glance — professional, credible, instantly impressive.

Clear 4-Step Certification Hub

Step-by-step application journey with cost guide, FAQ, timeline, and "Apply Now" CTA prominently on every page.

Mobile-First Architecture

Built mobile-first — lightning fast, fully responsive, Core Web Vitals optimised for every device worldwide.

SEO-First Structure

Keyword-targeted service pages, structured data, local and global SEO — ranking for every certification search term.

Social Media Programme

LinkedIn, Instagram and Facebook strategy — certification guides, export market news, halal industry thought leadership.

Visual Transformation

Before & After:
The HFA Website Redesign

Scroll through both designs below — the current site losing you certification enquiries, and Devmenta's proposed premium redesign that converts every visitor.

Before — Current halalfoodauthority.com
↕ SCROLL TO EXPLORE FULL PAGE
Current HFA Website — before redesign
Dated Design Poor Mobile Low Trust Weak SEO

Generic & Conversion-Poor

Dated WordPress theme, cluttered navigation, no certification journey, weak SEO, no social strategy. Businesses leave without enquiring.

After — Devmenta's Premium Redesign
↕ SCROLL TO EXPLORE FULL PAGE
Devmenta HFA Redesign — after
Premium Design Mobile-First SEO-Optimised Conversion-Ready

Authority-Level, Globally Trusted

Trust-first design, clear certification journey, mobile-first build, global SEO architecture — converts every visitor into an enquiry.

📱Mobile-First
⚡Core Web Vitals A+
🔍Global SEO
🎯Certification Journey
🌍Multi-Language Ready
🔐Portal Integration
Deep Dive — Service Pages

World-Class Services.
Zero Digital Visibility.

HFA offers 8 distinct certification services. Not one has a dedicated SEO landing page, a clear pricing signal, or a visible "Apply Now" call to action. Every service is losing potential clients daily.

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Service Landing Pages
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Pricing Transparency
❌
Apply CTA Visibility
❌
Export Market Pages
✗  Current Gaps

Audits & Evaluation

No page explaining the audit process, duration, or cost. Businesses seeking audits go straight to competitors who explain it clearly.

Export Certification

Malaysia, Indonesia, UAE exporters — a billion-dollar market — find nothing useful about HFA export certification on Google.

Group Certification

Multi-site businesses have no tailored page. Group packages, pricing models, case studies — all missing.

Halal Training

Training page has no course list, schedule, or online booking. A major revenue stream sitting completely idle.

✓  Devmenta Builds

Audit & Evaluation Hub

Dedicated page with full process steps, timeline, what to expect, and a "Book an Audit" CTA.

Country-Specific Export Pages

Malaysia, Indonesia, UAE, Korea — each with import requirements, HFA recognition logos, and "Apply for Export Cert" CTA.

Group Certification Landing Page

Multi-site pricing logic, case studies, and "Get a Group Quote" form — a page designed to land corporate contracts.

Halal Training Booking Portal

Course catalogue, live calendar, online booking, and certificate download. A full revenue-generating training hub.

Service Pages — What We'll Build
📋

Audits & Evaluation

Process page, timeline, booking CTA.

🥩

Products Evaluation

Ingredient review, standards, apply now.

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Export Certification

Country-specific pages for all export markets.

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Group Certification

Multi-site packages with quote request form.

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Inspections Hub

What inspectors check, how to prepare.

🎓

Halal Training Portal

Course list, calendar, online booking.

Deep Dive — Social Media

Globally Recognised Brand.
Silent on Social Media.

HFA certifies some of the world's most recognisable food brands. That story isn't being told. Devmenta will build the content strategy that makes HFA the #1 halal authority voice online.

Low
LinkedIn Activity
Low
Instagram Presence
Nil
Content Strategy
Nil
Thought Leadership
✗  Current Social Gaps

LinkedIn: No Authority Presence

HFA should be the dominant LinkedIn voice for halal certification — policy updates, industry news, export guides. Currently near-silent.

Instagram: No Brand Story

No product certification spotlights, no HFA audit behind-the-scenes, no seasonal Eid and Ramadan content. The story isn't being told.

No Thought Leadership

No industry reports, no blog posts, no "State of Halal" analysis. HFA should be the media source for halal news — it isn't.

No Client Success Stories

Ben & Jerry's, major exporters — HFA-certified brands are never featured. These stories build enormous trust for new applicants.

✓  Devmenta's Strategy

LinkedIn Authority Programme

Weekly posts: certification guides, export market insights, halal policy updates, client spotlights. Target food industry professionals globally.

Instagram Brand Storytelling

Consistent brand templates, audit spotlights, product features, team stories, seasonal Ramadan and Eid campaigns.

Halal Industry Thought Leadership

Monthly halal market reports, blog articles targeting "halal certification" searches, newsletter to all certified businesses.

Certification Success Campaigns

Showcase certified brands and exporters — building massive social proof for businesses considering applying to HFA.

Investment

Project-Based Pricing

Two core projects — clear scope, transparent pricing. Start with the website, social media, or take the complete digital package.

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Website Redesign

One-Time Project
€300–450 one-time
  • Complete website redesign — every page rebuilt
  • Desktop + mobile fully responsive (Core Web Vitals A+)
  • Clear 4-step certification application journey
  • 6+ service landing pages (Audit, Export, Group, Training, etc.)
  • Country-specific export certification pages
  • Global SEO setup — schema, meta, keyword mapping
  • Certification portal integration (hfa-portal.com)
  • "Apply for Certification" CTA on every single page
  • Partner recognition logos (Malaysia, UAE, Korea)
  • Google Analytics 4 + Search Console setup
  • 2-week post-launch support included
Timeline: 3–4 weeks  ·  50% upfront / 50% on launch
📱

Social Media Monthly

Monthly Package
€300/month
  • LinkedIn page management + weekly posts
  • Instagram brand setup + content creation
  • Facebook page professional management
  • 12 branded posts per month across all platforms
  • Monthly halal industry certification campaign
  • Thought leadership content creation
  • Client certification spotlight posts
  • Monthly analytics + performance report
Minimum: 3 months  ·  Setup fee included
🎁 Bundle Deal: Book website + 3 months social media together — save €75. Complete digital transformation from just €1,125.
Ongoing Partnership

Monthly Retainer Plans

Keep HFA growing after launch — SEO, social media, and content handled by Devmenta every month. 3-month minimum on all plans.

Starter

Social Essentials

€225/month
Active social presence — the ideal starting point
  • 8 posts/month (LinkedIn + Instagram + Facebook)
  • Monthly content calendar
  • Google Business Profile management
  • Basic on-page SEO monitoring
  • Monthly performance report
  • Email support within 48hrs
3-month min · €675 total
RECOMMENDED
Growth

SEO + Social

€525/month
SEO and Social combined — grow certification enquiries every month
  • 16 posts/month (LinkedIn + Instagram + Facebook)
  • Monthly on-page SEO optimisation
  • Keyword ranking reports
  • 1 certification campaign per month
  • Website content updates (2hrs/month)
  • 1 blog article or industry report per month
  • Enquiry generation push campaign
  • Bi-weekly strategy check-in call
3-month min · €1,575 total
Full Package

Digital Partner

€750/month
All-in-one — Devmenta as HFA's dedicated digital team
  • 24 posts/month across all platforms
  • Full SEO — global keyword strategy
  • 2 blog articles or industry reports per month
  • Website management (4hrs/month)
  • Email newsletter to certified businesses
  • Export market content campaigns
  • Monthly strategy call + competitor analysis
  • Dedicated account manager
3-month min · €2,250 total
Available Add-Ons

Google Ads / PPC

+€120/mo
Ad spend separate

Video Content / Reels

+€150/mo
2 short-form videos

Email Marketing

+€90/mo
Monthly newsletter

Halal Industry Report

+€225/mo
Monthly market PDF

Photography Session

+€300 once
Office + team shoot

Arabic / Multilingual

+€180 once
Arabic page translation
🎁 Loyalty Discount: Lock in any retainer for 6 months and receive 1 month FREE — 17% off automatically.
Why Devmenta

The Digital Partner
HFA Deserves

We don't just build websites — we build digital authority. Deep experience with certification bodies, regulatory organisations, and global B2B brands.

30+
Projects Delivered
5 yrs
Agency Experience
98%
Client Retention
3x
Avg. Enquiry Increase
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Certification Body Expertise

We design for trust, authority, and regulatory credibility — communicating compliance and professionalism at a glance.

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Global SEO Specialists

We rank certification brands for "halal certification UK", "export halal certificate", and market-specific search terms worldwide.

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Conversion-First Design

Every page is engineered to convert — whether applying for certification, downloading a manual, requesting a quote, or booking an audit.

🤝

Long-Term Partnership

We remain your digital partner after launch — monthly SEO, social content, export market campaigns, and ongoing strategic growth.

Next Steps

Ready to Make HFA the
World's #1 Digital Halal Authority?

Let's get on a call, walk through this proposal together, and agree the right package for HFA's goals. We're ready to start immediately.

✦ ◆ ✦
Book a Discovery Call → View Current Site
Devmenta Email
[email protected]
HFA Website
halalfoodauthority.com
HFA Location
Units 1–2, Green Lane, Bradford
✦ Devmenta × HFA — Proposal ready!